Who are Prospect Magazine?
Prospect was the fastest growing current affairs magazine in the UK in 2011 and continues to be a must-read title with key figures in government, journalism, policy making and business. With an archive spanning 17 years, over 10,000 articles and millions of page views per year, the magazine website manages well over 30,000 subscribers.
What they required
Prospect’s new website had the twin objectives of increasing engagement and converting users to subscribers, particularly to their highly regarding print product. Additionally, and tied in with a desire for increased user engagement, was the pressing need to monetise and derive digital advertising revenues from their web presence.
What we did
After the first 100 days of deploying Prospect’s new site, in conjunction with a series of digital marketing tactics Fly successfully delivered;