FAQ’s

About Fly Marketing

Why Fly Marketing?

Here at Fly we know ideally you’d like a visually stunning and professionally branded site, that’s exactly what we aim to deliver! Equally, we’re fanatical about the fact your new website should not be a cost centre, it should work hard to meet you objectives and provide a return on your investment. This is where our marketing expertise really set us apart. You can read more here

Website Design

Is the full cost required up front?

No. We do ask for a deposit of no less than 50% before the work can begin but the balance is not due until the website is completed and successfully deployed. You can read full terms and conditions here

How much does a website cost?

This varies a great deal, depending on the functionality you require. You can just get in touch and let us know what you’re looking for, we’ll be able to give you an estimate or provide a detailed proposal. Websites start from approximately £500.

I need an eCommerce site, can you help?

Absolutely, we can design and build your eCommerce site and allow you to accept payments from a wide variety of payment processing providers. We also ensure everything is totally secure so your customers can shop safely and with confidence.

What will you put on my website pages?

Anything you see fit, and we’ll advise on what we think is best if you’re unsure. You could showcase your products, services or work, have an about page, have contact forms and any number of images.

We’re relatively new and need a logo first

We can help with branding and design as part of the package – you can read more about logo design here

How will I manage my website?

We’ll provide you and your team with logins to your website dashboard where you’ll be able to update text, images, offers and all manner of other website settings – no need for expensive support just to change wording or move an image!

What about support?

We’re always here to help, via phone or email, if you need any assistance after the site is launched.

Can you host and upload my website?

Yes, we have lightening fast servers powered entirely on green renewable energy. What’s more we back up your site 4 times and day and 2 weeks into the past to ensure, even in the case of a disaster, that your site will be up and running.

What about email addresses?

With our hosting packages we can provide business grade email that can be accessed from any browser, almost every email client like Microsoft Outlook or MacMail and even on your mobile and tablet devices.

Why is having a mobile optimised website so important?

Increasingly people search for products and services on their smart phones and mobile devices like the iPad™. Indeed since Jan 2010 this figure has increased by more than 350%. Having a website that’s optimised for these devices not only gives you a competitive advantage but ensures your following one of the most significant trends in how your potential clients find and engage with you.

What’s a domain name, and what are my options?

The domain name is the www.yourdomain.com part of your website, normally ending in .co.uk, .com, .co, .net or .org for example. There are now many alternatives. If your chosen domain is already taken we can help obtain it find you a suitable alternative.

Do I really need a website?

82% of buyers now search Google before making a purchase. Even if you’re business isn’t web based it’s now critical your business has a web presence, empowering your current clients and maximising your marketing potential.

Search Engine Optimisation

What’s Search Engine Optimisation

Search engine optimisation is the process of improving the visibility of a website on search engines like Google and Yahoo, When optimsed your site will appear higher up in these ‘organic’ rankings for the words and phrases that relate to your organisation. This will result in driving a greater quantity of relevant traffic to your site.

How long will it take to get results?

SEO is a long term strategy that begins delivering results between around 3 months from commencement. In this respect it’s different from the more instant results we can achieve with online advertising (PPC) but provides over time a cheaper and more robust source of traffic, leads, sales and revenue. We very often use SEO and PPC in conjunction with one another.

What results can I expect?

Depending on your circumstance we can advise on the kind of results you can expect. Once the campaign work is in full swing you’ll experience a radical increase in organic traffic from just the right kind of searchers; your target audience. From this our clients have been benefited from a significant and sustainable source of new leads and sales all of which positively impact the bottom line.

Why are other companies offering me *guaranteed* page 1 results?

There are a couple of forms of SEO, called ‘White’ and ‘Black’ hat. Those promising quick and guaranteed page 1 results are ordinarily using black hat techniques which break search engine rules & regulations and create a poor user experience. They deliver short term results but run the risk of your site being penalized by search engines and falling well off the results pages.

We adopt a white hat, long term approach to ensure your results are realised without these risks and deliver long term results.

How will you report on progess?

However you’d prefer.

Ordinarily we compile monthly, holistic reports to keep you up-to-date on progress and results. This said we appreciate you may prefer or require more frequent communications so we can accommodate weekly or even daily updates to keep you and your colleagues up to speed.

Online Advertising

Setup is a big job, why is it Free?

We take time and care to provide the best possible start safe in the knowledge that this way we can begin delivering results in days. AND you’ll want to remain our client into the future as we continue to increase your conversions, reduce your costs and maximise your return on investment.

What results can I expect?

For some clients we’re achieving ROI up to 900%, so for every pound spent they are receiving £10. Depending on a number of factors including industry and objectives this won’t always be the case but with FREE advertising credit to get you started PPC with Fly offers a great opportunity to rapidly generate leads, sales and a very demonstrably a return on your marketing investment.

How do we measure performance?

If it isn’t already set up we’ll ensure all appropriate tracking (including conversion tracking) is in place before we begin. This means we can measure exactly how each and every ad, ad group and campaign is performing. We dig deep into this data to continually optimise your campaigns but provide you as much detail as is required, be that just top level reports or substantial detail.

Can we target people in a specific location?

Yes, using GeoTargeting and GeoLocation we can target those searching from a specific location like your local town or parts of your city.

How much do I need to spend?

This very much depends on your industry and objectives and we can help advise on what suits your requirements. Subject to a minimum management fee we’ve handled monthly budgets as low as £50 and into the tens of thousands.

You charge a % fee? Will you just suggest we spend more?

No. We’ll only ever suggest you spend what’s appropriate to achieve your objectives, often over time the reverse is true. Our aim is always to reduce the amount your spend while concurrently improving your results!

How will you report on progess?

However you’d prefer.

Ordinarily we compile monthly, holistic reports to keep you up-to-date on progress and results. This said we appreciate you may prefer or require more frequent communications so we can accommodate weekly or even daily updates to keep you and your colleagues up to speed.

Customer Relationship Management

Do I need a CRM?

If your business conducts sales and marketing, and you have more than a couple of leads or existing clients chances are CRM will dramatically improve your business operations.

What about emails, how will these work with my CRM?

When your sales staff use email to communicate with existing customers and clients all those interactions will be seamlessly integrated with your CRM. The CRM becomes a central hub to your business operations.

I’ve got multiple spreadsheets, can we feed these into the CRM?

We certainly can. We most often find our clients have multiple documents which we carefully prepare, mould and import into your new CRM.

Can we send leads directly from our website to the CRM?

Yes, we can feed leads from all sorts of digital sources directly into your CRM and even assign them to specific sales staff. Additionally a lead arrival could trigger other events like a task list for a specific individual.

What about integrations with Accounting software?

With a CRM we can do that to. At certain stages of the sales cycle invoices can be automatically raised; your CRM can talk to a number of other web apps and services.

Will this help with forecasting and reporting?

Yes, depending on the system adopted you’ll be able to see exactly what deals and their value are in your pipeline, and subsequently forecast future revenues and report on results.

What CRM is best for us?

This depends on your specific needs but we can help advise on this – get in touch today for a chat and we’ll talk you through your options.

What are the ongoing costs?

They vary depending on which CRM we choose to adopt but start from FREE, or for paid versions with more functionality from as little as £8 per month per user.

Social Media Marketing

Content Marketing

How do you know what to write about?

We’ll get to understand your business and either ask you for (or help you establish) the keywords that best resonate with your target audience.

Together with any instructions you provide we will create your content around these keywords and phrase.  You can change these at any time.

Can I change my package?

Sure! Just let us know if you’d like more or less posts on any given month and we’ll deliver accordingly. All we ask is that you give us 7 or more days notice.

How do I review my content?

Once they are complete we’ll send you your new content at which point you’re welcome to request amendments before you publish.

Who writes my content?

Our team of expert, English speaking and fully approved writers create your content and we’ll assign specific topics or subjects to those best qualified to write about them.

Why is content so important?

Content is a critical cog in the marketing mix;

Firstly it’s an increasingly important ranking factor for Google – great content attracts natural, valuable links propelling your site up the rankings for your specified keywords. That’s why we provide content for free with our Search Engine Optimisation packages.

It’s also great for Social Media Marketing, providing shareable content that will increase click through rates and drive sales from your target audience. As one final example among many content is great for Email Marketing; sales emails are always useful but promoting blog posts is a fantastic way to engage with current and potential customers by offering them guides and industry insight on the products and services you’re selling.

What about ensuring the content is SEO optimised?

All our writers understand SEO principles and that carries through to every piece of content we deliver.

Do you include images with the blog posts?

Yes, if you’re ordering 8 or 16 posts a month (as opposed to 4) we include images with your content.

What if I’m not happy with the content?

You can simply let us know and tell us what you’d like changed. In the unlikely event that you’re still unhappy you can cancel your package – there are no contracts.

Is the content 100% unqiue?

Absolutely. Each and every one of the posts we deliver is unique and crafted just for you.

Logo Design

In what format do you deliver our completed logo?

We provide your logo in all appropriate formats including EPS so it can blown up to the size of a building without losing integrity. Equally we provide formats perfect for more standard printing or web use.

Graphic Design

You offer unlimited revisions. How does this work?

We normally get it right after the first revision or two, but if after three revisions you aren’t happy you can choose to have further unlimited revisions or a full refund.

What does a revision mean?

We offer an unlimited number of free modifications to colour, images and text of the same concept until you are 100% happy. Modification does not include a complete change in concept from your original brief.

I’ve only a general idea of what I want. How do I communicate this with you?

Worry not. We’ll provide a briefing sheet with visual examples for you to dictate roughly what you’re looking for. In the unlikely event you’re still unsure or undecided just let us know, we’ll be able to advise on what will work based on your objectives and target audience.

I need my designs quicker! Can you help?

Quite possibly. Just give us a call on 0203 642 2359 or send us a message and we’ll let you know instantly if our rush service is available.

Can I get a discount on multiple orders?

Yes. We work with many agencies and partners to deliver white label solutions so if that’s you, or perhaps you’ve just got a one off bulk order to fulfil we can provide discounts where appropriate.

Logo Design

In what format do you deliver our completed logo?

We provide your logo in all appropriate formats including EPS so it can blown up to the size of a building without losing integrity. Equally we provide formats perfect for more standard printing or web use.